11. How to Launch Products in Global Markets with Karthik Vaidyanath, Director of Product at Indeed Singapore, ex-CPO at GoJek, ex-CEO of InstaLively India

March 17, 2020

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Highly decentralized product teams can move fast but it's hard to be revenue positive

Karthik Vaidyanath is the Director of Product at Indeed Singapore. Prior to Indeed, Karthik was the Chief Product Officer at GoPlay, the video on-demand app under the GoJek ecosystem.

Karthik is originally from India and is a 3-time entrepreneur with one unicorn exit. His start-up InstaLively was acquired by Hike Messenger in India. When launched in 2014, InstaLively was the first mobile live streaming app in Asia and one of the pioneers of Live Streaming in the entire region.

In this episode, we talk about the difference in launching products in global markets, the approaches of Western vs. Asian company expansion, and the pros and cons of international business units that operate independently from HQ vs. centralized decision making.

You can connect with Karthik at karthikvaidyanath.com

What We Discussed

01:49 Tell us more about yourself Karthik.

07:44 Why is Singapore the Hub of South East Asia?

10:07 Why do some companies base locally vs. in Singapore?

13:05 Building a local business unit? Listen well.

17:52 Why do some business units don’t work on certain countries?

22:26 How does localization affect a business unit?

24:58 What is the difference between how Western and Asian companies approach localization?

29:56 What are IPA's (International Product Analyst) and how do they affect product roadmap?

33:31 Pros and Cons of local and international business units

37:20 How does culture & location affect decision making in business models?

You can connect with me on Instagram @getworldsavvypodcast or on LinkedIn: https://www.linkedin.com/in/xuivy/

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