Break Into Tech Intensive


…by crafting your unique story, understanding the company, building your network, and mastering the interview

I'm In

Get that job in Tech

There’s a clear, actionable way to break into the competitive tech industry WITHOUT knowing how to code, sending out your resume hundreds of times only to never hear back, or needing an already established network.

You can make that six-figure salary, hop on the next rocket-ship in the fastest growing industry, and do meaningful work making an impact.

I've been in your shoes

I'm a non-technical in tech that moved to the Bay Area with no job, no network, no work experience, and definitely nothing related to tech. In 4 years I was managing the merchant development team in all regions outside of China at Wish, the most downloaded shopping app in the world. I did it and so can you.

What this also means is that I am not your typical career counselor or coach that comes from an HR background who never had the personal experience of recruiting and working at a tech giant or start-up. I've worked in growth, business analytics, and business development. I've hired for business operations, product, customer support, and design. I've interviewed at over 100 companies and received offers from the giants like Facebook and Google as well as many small start-ups. I can show you how to do the same.

Say no more, I'm In

What's Inside BITI

Break Into Tech Intensive is a self-paced program broken into 5 modules.

The goal of this program is to help you achieve all of the following:

  • Use your non-technical background to your advantage by knowing exactly how to package your story and what companies are really looking for
  • Hear back from recruiters and get more interviews without needing a massive network to refer you to every single company
  • Master online and offline networking to a point where you get 80%+ response rates to all your cold outreaches
  • Understand what you need to speak to at each part of the interview stages and the exact questions to prepare for
  • Break into the company, tech industry, and role that you desire!
Module 1: Clarifying Your Story

Before you go off applying to companies, you have to think about what you have to offer. In this module we first reveal the truth about recruiting as a non-technical in tech and tackle those mindset blockers before moving on to identifying the top skills you have to bring value to any tech company.

Lesson 1: The Secrets of Tech Recruiting
Lesson 2: Identifying Your Skills

Module 2: Clarifying The Company, Role, Industry, and Manager

Other than what you have to offer, you need to also consider what a company is looking for. In this module we identify what the company is looking for and how you can tailor your story to the company’s needs. I will also teach you how to evaluate a company to make sure you don’t hurt your career by joining a sinking ship instead of a rocket ship.

Lesson 1: Bringing in the Company
Lesson 2: How to Evaluate the Company
Lesson 3: Optimizing Your Resume

Module 3: Online Networking

This isn’t your typical LinkedIn self-help section. I will be teaching you exactly who will help your career, how to engage with them on LinkedIn, how to attract them to your profile, what to ask for and how to get responses when you ask for help!

Lesson 1: How to Network on LinkedIn
Lesson 2: Optimizing your LinkedIn Profile
Lesson 3: The Art of the Cold Email

Module 4: Offline Networking

How do you bring an online connection to offline? How do you get the most out of informational interviews? How do you expand your reach of leads that will help you get a job via offline events and communities? How do you not get drained from awkward offline networking? We’ll cover all those questions here.

Lesson 1: Offline Events
Lesson 2: Joining the Right Communities
Lesson 3: The Informational Interview


My 30 day strategy to help you get set up to have the smoothest job search DURING and AFTER COVID-19. This includes LinkedIn prompts, networking tasks, and email and direct message scripts!

Module 5: Mastering the Interview

You’ve made it to the interview stage! In this module we’ll go through what your interviewer is REALLY asking and trying to get out of you as well as what the TWO main factors all hiring managers are looking for from non-technical candidates!

Lesson 1: What to expect at each stage of the interview
Lesson 2: Best practices and FAQ for interviews

  • 5 video modules with action items and worksheets
  • 6 Bonus 1 hour trainings on follow-ups, application funnels, how to deal with existing employers while job searching, mindset blockers on your existing skills, and more!
  • Access to lifetime course updates

Hear what my clients had to say

Ivy's program is comprehensive and give us precise, specific instructions, not just vague suggestions. It has extremely useful information and I love the homework, too. It forces me to implement the instructions! As a gen x'er I think the idea of creating an authentic online presence that lets others see me the way I want to be seen (expert in HR) is not something I would have thought to do. I did not realize the importance of it. That alone is invaluable.
Current BITI Student
Ivy is a bit too good to be true. She has provided me with the confidence, guidance, and tools that I need in order to be more successful in my job search.
Current BITI Student
It paid off! Yesterday's interview felt like a breeze. My interviewer kept remarking how my resume answered her questions and verbalized several times that they really liked me. I remained friendly, relaxed, and weaved in the crayon story as discussed and she loved it. After sending out a thank you email, she reached out to invite me to schedule a second interview with her and the founder next week. I am still nervous but feel confident in my ability to articulate myself as the right candidate for the role. Looking forward to our next sessions and thank you for helping me organize my thoughts and responses.
Stephanie, Diversity and Inclusion Career Manager
Ivy's insights and direction on how to develop a targeted approach to my job search were on point. Her suggestions allow you to narrow your efforts on the type of roles and companies that you want to work for and seek out hiring managers vs. recruiters. Within a week, I had taken her advice and had 3 secured and executed 3 informational interviews. I know this is the work that will get me a job offer soon.
Michelle S, Growth Marketer
Ivy was a great listener and was receptive to many of the concerns I had, allowing me to talk about what dilemmas I had in my career. I highly recommend a session with Ivy for any professional seeking to find more clarity in their next opportunity.
Esther, Project Manager
In light of all your job search tips and tricks, I went to a small networking event after work today and got myself 2 phone interviews set up this week! A HUGE thank you to you, it really does make a difference when you tackle these issues in person and your training on offline networking helped a ton!
Anusha, Marketer
I managed to get clarification from people in my industry that don't have my same experience which has helped me combat my once held limiting beliefs and given me the ability to challenge them
Current BITI Student